Bolivia is an inspiring country, but like many other countries in the world woman are still influenced by the so called "machismo". The more traditional their "background" is, the more complicated it is to get out of prescribed roles.
With this postcard collection I am trying to give a new perspective to the typical feminine image. I also emphasize this new perspective with the name of the collection " Mujer que hace lo que le gusta" which means " Woman doing what she likes to do"
The most representative image from this collection is " Woman without Wawa" or " Mujer sin Wawa"; which shows a Cholita (the traditional woman from the Andes) caring her guitar in the way she had typically be carring a baby.
Picture provided by paolitu@gmail.com. All right reserved.
Picture provided by paolitu@gmail.com. All right reserved.
“Wawa” means baby / little child in La Paz Bolivia
Picture provided by paolitu@gmail.com. All right reserved.
Picture provided by paolitu@gmail.com. All right reserved.
Picture provided by paolitu@gmail.com. All right reserved.
Ink and digital design
Picture provided by Paola Iturralde. All right reserved.
Picture provided by Paola Iturralde. All right reserved.
EL Abuelo, Bolivian character from la Chiquitania. (Jesuits Missions)
Picture provided by paolitu@hotmail.com. All right reserved.
Picture provided by Paola Iturralde. All right reserved.
Picture provided by Paola Iturralde. All right reserved.
Picture provided by paolitu@hotmail.com. All right reserved.
Picture provided by paolitu@hotmail.com . All right reserved.
Photography - digital design
Photography and digital design
photography - digital design
Picture provided by Paola Iturralde. All right reserved.
photography - digital design
Picture provided by Paola Iturralde. All right reserved.
Very often, I cross over into graphic design. The content of most of these works also represents my approach to social engagement.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client Denisse Huamán
Picture provided by Paola Iturralde. All right reserved.
Illustrations Paola Iturralde T.
In collaboration with Ocoró Studio
Client Denisse Huamán
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client Gloria Ardaya
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client Gloria Ardaya
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client GlZ (Cooperación técnica alemana)
Picture provided by Paola Iturralde. All right reserved.
Illustrations Paola Iturralde T.
In collaboration with Ocoró Studio
Client GlZ (Cooperación técnica alemana)
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client WCS (Wildlife Conservation Society)
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client WCS (Wildlife Conservation Society)
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client WCS (Wildlife Conservation Society)
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client WCS (Wildlife Conservation Society)
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client WCS (Wildlife Conservation Society)
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
In collaboration with Ocoró Studio
Client Gloria Ardaya
Picture provided by Paola Iturralde. All right reserved.
Illustrations Paola Iturralde T.
Client Gloria Ardaya
Picture provided by Paola Iturralde. All right reserved.
In 2015, the Noel Kempf Foundation (dedicated to wild life conservation in Bolivia) ask me for a graphic presentation to reinforce their Botanical Garden campaign. The main goal was to raise awareness to the protection for the Santa Cruz Botanical Garden.
Picture provided by Paola Iturralde. All right reserved.
Through the Botanical Garden campaign, the Noel Kempf Foundation aims to expose the local population to the impressive variety of Bolivian biodiversity.
50 different pictures were presented.
Picture provided by Paola Iturralde. All right reserved.
Illustration Paola Iturralde T.
Client FNKM (Fundación Noel Kempff Mercado)
Picture provided by Paola Iturralde. All right reserved.
This brochure was designed for the Colegio Francés in Santa Cruz - Bolivia.
Picture provided by Paola Iturralde. All right reserved.
This logo was designed for the Colegio Francés in Santa Cruz - Bolivia. My client requested a logo that represents a French School in Santa Cruz Bolivia.
Picture provided by Paola Iturralde. All right reserved.
Mestiza time
I have a Hispanic-Indigenous, French-Jewish, German and Basque-Spanish origin.
Part of me is made up of my ancestors, their migration stories, their trajectories, but also their material possessions, their objects that I have managed to preserve (physically and in my memory), which blend with my own history, my travels, my mother tongue and my second languages, which are also theirs. This crossbreeding is genealogical, temporal and spatial.
My reality today already contains an incessant to-ing and fro-ing between two cultural realities. However, I have the feeling that I've always had this to-ing and fro-ing within me, and that this new "art" experience only enriches my worlds and reinvents me as a new mestiza.
My situation is similar to others, but personal and so is the way a represent it.
The woman mountain refers to an image regularly depicted during the colonial era (1500 - 1825). Represents the Bolivia's most emblematic mountain (the “Cerro rico”, the rich mountain), which went from being a sacred place in the indigenous animist religion to that of the Great Catholic Virgin who blessed the Spaniards by bringing them immense wealth.
Made in clay, then photographed and superimposed on a composition of digital images, it appears as a levitating object, a kind of hovering fabric, which preserves its earthly aspect thanks to its clay texture.
Picture provided by paolitu@gmail.com. All right reserved.
I choose different media to materialize what I think and feel.
Sculpture has enabled me to create objects that help me in my role as intermediary between what I see and what I feel. It's linked to clay, a material I associate with the “earth” component, which connects me to the physical world. Clay, the earth component, establishes the connection between two elements.
Picture provided by paolitu@gmail.com. All right reserved.
Photography allows us to return to a precise moment. Many of my works are reinterpretations of past moments.
Picture provided by paolitu@gmail.com. All right reserved.
Cotton thread -cyanotype
I researched the details of my ancestors' life paths, their migration stories, their uprooting, their changes of direction. I've internalized and interpreted them in my own way. I see them as wefts that I can undo and redo differently, as I wish, several times along my personal journey. In this way, I unfold the way I look at my ancestors, at the past, and also at my own transformations.
Picture provided by paolitu@gmail.com. All right reserved.
Cotton thread - cyanotype
Picture provided by paolitu@gmail.com. All right reserved.
Cotton thread - cyanotype
Picture provided by paolitu@gmail.com. All right reserved.
Acrylic copy
Original painting: Ernest Bordes
Pau 1852 - Andrein 1914
Le Concierge est tailleur
Picture provided by paolitu@gmail.com. All right reserved.
I started my career as a designer for Joyerías Anahi . I was hired for the launching of their very first new collection. As the Bolivian company grew, my tasks expanded substantially into different and challenging areas. At the end, I was in charge of sketching, creating 3D designs, working with the 3D wax-printer, ensuring the quality of prototypes, commercial photography, designing jewelry advertisements, decorating displays and organizing big events in the jewelry store, representing Anahi in the public media, and working with clients to design custom jewelry.
Images provided by Joyerías Anahi, all rights reserved.
Inspired by urban life in big cities like New York.
Highway ring, from the collection Metropolis.
Gold 18K and Ametrine
precious stone design
Picture provided by joyerías anahi.com. All right reserved.
Inspired by the ruin "Puerta del Sol" - Bolivia
Inti pendant, from the collection Etnias.
Gold 18K and Ametrine.
Picture provided by joyerías anahi..com. All right reserved.
Brume pendant, from the collection Gotik.
Gold 18K and Ametrine.
precious stone design
Picture provided by joyerías anahi.com. All right reserved.
Inspired by a desert oasis.
Oasis ring, from the collection Etnias.
Silver 925, Gold 18K and Ametrine.
Picture provided by joyerías anahi.com. All right reserved.
Inspired by the Adam & Eve story.
Eva pendant, from the collection Eden.
Gold 18K and Ametrine.
Picture provided by joyerías anahi.com. All right reserved.
Inspired by the 1950s buildings in New York City.
New York pendant, from the collection Metropolis.
Gold 18K and Ametrine.
precious stone design
Picture provided by joyerías anahi.com. All right reserved.
Napoles ring, from the collection Metropolis.
Silver 925 and Ametrine
precious stone design
Picture provided by joyerías anahi.com. All right reserved.
Exploring - Jewelry collection.
In this collection I sought to showcase the value of commonplace materials such as leather, wood, seeds and plastic, using silver and gold as a structure for them.
Images provided by Paola Iturralde. All rights reserved.
Leather and Silver 925.
Vida ring, from the Leather collection.
This collection was inspired by lots of leather patches which were left after a handbags confection.
The extraordinary leather colors and their irregularity create shapes.
Picture provided by Paola Iturralde. All right reserved.
Leather and Silver 925.
Cobra ring from the Leather collection.
This collection was inspired by lots of leather patches which were left after a handbag confection.
The extraordinary leather colors and the irregular silver shapes make the patches stand up.
Picture provided by Paola Iturralde. All right reserved.
Leather and Silver 925.
The leather ring was the first piece from the Leather collection.
This collection was inspired by lots of leather patches which were left after a handbag confection.
The extraordinary leather colors and the irregular silver shapes make the patches stand up.
Picture provided by Paola Iturralde. All right reserved.
Leather and Silver 925.
Dryness ring, from the Leather collection.
This collection was inspired by lots of leather patches which were left after a handbag confection.
The extraordinary leather colors and the irregular silver shapes make the patches stand up.
Picture provided by Paola Iturralde. All right reserved.
Leather and Silver 925.
Red ring, from the Leather collection.
This collection was inspired by lots of leather patches which were left after a handbag confection.
The extraordinary leather colors and the irregular silver shapes make the patches stand up.
Picture provided by Paola Iturralde. All right reserved.
Seed and Silver 925.
Half of the pendant is a tropical seed.
Picture provided by Paola Iturralde. All right reserved.
Wood and Gold 18K.
Rosario ring from the Ebano collection.
Picture provided by Paola Iturralde. All right reserved.
Yellow cable and Silver 925.
Bracelet.
Picture provided by Paola Iturralde. All right reserved.
Flowers and Silver 925.
The Spring ring, inspired by nature.
Picture provided by Paola Iturralde. All right reserved.
Use of Toborochi as textile alternative:
The "Toborochi Project" was born while teaching at the University. It has been a long journey of tests and trials within "Materials and Industries" courses. After 4 years, the “cotton” fiber that comes out of the tree most known as Toborochi (Ceiba Speciosa) can finally be spun and woven. Toborochi’s fiber is short, light and silky. This fiber is mainly used, in the best of cases, for cushion filling. Even if at the beginning the technique for spinning Toborochi’s fiber looks similar to the one of cotton (both fiber have vegetable origin), the process of spinning the Toborochi fiber to a yarn presents its own challenges and peculiarities, making working on this type of fiber more complex.
The Toborochi yarn I developed is currently in the process of being patented. The prototypes I prepared for the patent are pieces woven with 100% Toborochi’s yarn. Like most of my projects, this product wants to enter the market within the label of "sustainable design".
Hitu - Hilo de Toborochi
Picture provided by Paola Iturralde. All right reserved.
Fruit, fiber and seeds
Picture provided by Paola Iturralde. All right reserved.
Fruit/ Fiber
Picture provided by Paola Iturralde. All right reserved.
Fiber
Picture provided by Paola Iturralde. All right reserved.
Hitu thread made out of Toborochi
Thread
Picture provided by Paola Iturralde. All right reserved.
Knitted example
Picture provided by Paola Iturralde. All right reserved.
Knitted accessory
Picture provided by Paola Iturralde. All right reserved.
Picture provided by Paola Iturralde. All right reserved.
Spinning Toborochi’s fiber
Picture provided by Paola Iturralde. All right reserved.
Knitted Toborochi’s fiber - blouse / crochet bag out of Toborochi’s fiber
Picture provided by Paola Iturralde. All right reserved.
Picture provided by Paola Iturralde. All right reserved.
As a designer, in Bolivia I always looked forward to using new materials and designing new products. People knew me, which gave me the opportunity to work with local companies, local designers, local artisans and local materials.
Below is a home accessories collection designed using a variety of materials such as: ceramic, silver, pewter and straw (Palm fiber is used in Bolivia).
Spoon Holder, 2015
Ceramic
Picture provided by Paola Iturralde. All right reserved.
Picture provided by Paola Iturralde. All right reserved.
Wine Charms for Walisuma, 2011
3D picture
Silver 925 and Gemstones.
Picture provided by Paola Iturralde. All right reserved.
Wine accessories for Walisuma, 2011
3D picture
Pewter and felt.
Picture provided by Paola Iturralde. All right reserved.
Outdoor tablecloth holder for Walisuma, 2011
3D picture
Straw (Palm fiber).
Picture provided by Paola Iturralde. All right reserved.
Pot lid Holder
Personal project
Wood
Picture provided by Paola Iturralde. All right reserved.
Food Containers.
For food processors, plastic is the most common material used for containers. This fact did not impede that my first proposal for a design was glass.
Made in 2005 for ADAPICRUZ - Bolivian honey processing company.
My first container design is still one of my favorites. This honey container is practical for transportation, storing and serving. The honey never stays at the bottom of the bottle because you can always rotate it.
Picture provided by Paola Iturralde. All right reserved.
Made in 2006 for KRAL - Bolivian company.
The mustard container has the product information printed on the bottle. Restaurants and food carts in Bolivia like to refill this type of container and companies know that. Companies are happy when their containers remain in popular places as free advertisements.
Picture provided by Paola Iturralde. All right reserved.
